Hannah's Writing World Portfolio
Brand Overview
"Providing girls the basic building blocks for writing a novel."
I’ve loved to write all my life, but it wasn’t until I took a storytelling class in university (my third university-level creative writing class) that I learned about sitting down and actually doing background work to build out the foundation of a story. Now, I'm sharing what I've learned and working to make this information more easily accessible.
I provide girls the basic building blocks to write a novel
-- without information overload! -- by providing easy-to-understand breakdowns and fun prompts that develop the three basic building blocks of story: plot, characters, and worldbuilding.
BUDGET
Friendly
Blog Posts
Impression Management
Impression management is important in ensuring readers know they've found what they're looking for, and therefore keeping them on the page. This above-the-fold design, utilizing a descriptive title, relevant image, and pain point connected to a goal, immediately shows readers that this post is helpful and relevant to them.
Throughout the post, subheadings, images, and short paragraphs help the reader quickly scan the post and receive further confirmation it's what they're looking for.
Once they are certain they're in the right place, they will take their time to read the entire post, thus avoiding a "bounce" and improving SEO for future readers.
Keywords & Longtails
general
plot
characters
worldbuilding
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Writing
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(How to) write a novel
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Novel writing basics
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(How to) write a book
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Fiction writing
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Novel writing for beginners
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Beginner writing tips
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How to start writing a book
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Plot
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Writing good plot
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Beginner plotting tips
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What is plotting
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How to make a good plot
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Plot basics
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Character development
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Writing good characters
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Beginner character tips
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How to create characters
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Character basics
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Worldbuilding
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Setting
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Writing good settings
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Beginner worldbuilding tips
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Book settings for beginners
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Worldbuilding basics
Target Audience
Social Media
Goal: Brand awareness. This post establishes credibility and builds brand authority.
KPIs:
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likes
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saves
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shares
Instagram Reels
Goal: Brand engagement. This reel has an attention-grabbing format and provides a clear CTA to viewers.
KPIs:
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comments
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shares
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saves
TikTok
Goal: Brand awareness. This post establishes credibility, builds brand authority, and makes a personal connection with viewers.
KPIs:
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saves
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shares
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reposts
Goal: Brand engagement. This post identifies a pain point and provides a clear CTA.
KPIs:
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clicks
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shares
Podcast
This podcast episode breaks down the use of microfiction to improve a story's structure, and includes a step-by-step guide.
Reflection
Online brand management is both easier and more complex than you might expect. Visual continuity and user design are important for keeping users on your page and coming back, but before you can create a loyal user base you must first present yourself to those users.
This is where behind-the-scenes aspects such as meta data and keywords come in. My personal biggest improvement, as well as my largest challenge, was learning and practicing the use of these and other SEO tools to make my site discoverable as well as appealing to search engines and potential users alike.
As a writer, a large part of my job is marketing myself and my work. Social media is becoming more and more the space to do that. The knowledge I've gained about branding, impression management, SEO, target audiences, social media promotions, etc. will help me keep up in the competitive world of self-marketing on social media.